If Ronco is part of Austin now, then these funky TV ads are Austin history

This image from a television commercial shows Ron Popeil, founder of Ronco, selling some of the company’s products. Ronco — known for such gadgets as the Veg-O-Matic and the Pocket Fisherman — is now headquartered in Austin.

You might know Ronco Brands, a new Austin-based holding company, has filed to raise $30 million in an initial public offering.

Founded by inventor and entrepreneur Ron Popeil in 1964, Ronco is famous for gadgets sold on late-night infomercials. Though it has struggled financially in recent years, Ronco maintains that it has sold over $2 billion in Ronco-branded products in the U.S. since its inception.

 

Let’s look back at a few classics from decades ago:

 

Take that, BeDazzler!

 

Awww, yiss. The original gangster.

 

Perpetuating stereotypes and enabling creeps in cars since 1978!

 

Hear that? That’s the sound of every hipster in town flocking to eBay …

 

Nothing says sex appeal like “rich foamy dust.”

 

“Want to come over? I got ‘Boogie Nights.'” “On DVD?” “Nah, baby. On 8-track!”

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