In Austin, ‘tequila cloud’ could be the hippest new tech company. Maybe the kind of place where you can lounge in the bean bag room on Beer Friday. Or, perhaps, ‘tequila cloud’ could be the hottest band at South by Southwest.
In Germany, a land traditionally a little short on whimsy, the ‘tequila cloud’ was a cloud. It was made of tequila. It rained alcohol.
This is not the best possible side effect of climate change, but rather the invention of the Tourism Promotion Council of Mexico and U.S. marketing agency Lapiz, who created the artificial cloud for display at the Berlin creative space Urban Spree earlier this month. The display was meant to urge Germans (long used to rainclouds during their damp and cold winter) to hightail it to sunny Mexico.
But you do not care about German tourism, presumably. You want to know how to get a tequila cloud to rain booze at your next party. “Lapiz formed the ’tequila cloud’ by using ultrasonic humidifiers to vibrate tequila at a frequency that turned it into visible mist, just like a cloud,” digital magazine designboom reported on their site. “The boozy mist then condensed into liquid form as it came into contact with a plastic container, making a real cloud rain tequila.”
The lucky Berliners to visit the display could simply hold a shot glass under the cloud and fill it up with tequila.
With any luck, somebody already is working on vodka snow.