Austin’s White Denim partners with Spotify to create song that only plays when it’s raining

 

Spotify announced a new feature Monday that’s sure to excite that niche group of people who love rainy weather and geotargeting.

The rain did not keep people away from S. Congress Avenue on Saturday, January 31st, 2015. People wait in line underneath umbrellas for food at a local restaurant. Photo by Laura Skelding

The streaming giant has partnered with The North Face and Austin band White Denim to create a song that you can only hear when it’s raining outside, Pitchfork reports.

The gist is Spotify will use the location services on your phone to push the song into areas and markets where there’s discernible rainfall at any given time. (But only in the U.S.)

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A snippet of the song, called “No Nee Ta Slode Aln,” can be heard in a commercial for The North Face Apex Flex GTX Jacket.

Guess you’re out of luck if you’re a White Denim fan who lives in Arizona or the California desert. But the rest of us can sit back, relax, and know that Spotify is bringing us one step closer to Skynet.

If you like the song and want to hear more from White Denim, they’re playing at South By Southwest on Thursday and Friday. 

[H/T Pitchfork]

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