Coming to SXSW: a pop-up ‘beach’ so you can surf in downtown Austin

You know it’s almost South by Southwest when you find out that a TV network is putting a beach in the middle of the city. So on that note, happy SXSW! TNT is installing a big ol’ surf simulator at Congress Avenue and West Fourth Street from March 11-13.

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Rendering of the surf pop-up.

As a promotion for the “adrenaline-charged” series “Animal Kingdom,” which returns to the small screen on May 30, the cable network has announced a “pop-up beach complete with a giant FlowRider surf simulator” meant to bring the thrill of SoCal to downtown Austin. Attendees will be able to test their surf skills with help from some professional surfers (and the stars of the show might catch a wave or two, as well). There will be a beach lounge for those not ready or willing to hang ten. The beach will operate from 11 a.m to 7 p.m. each day.

Also at the pop-up beach: a sneaker bar, a beer garden, a live graffiti wall, a cast meet-and-greet on March 11 and plenty of “Animal Kingdom” swag.

So if you’ve ever felt like Texas beaches are inferior to those of the California coast, keep it to yourself for just one week.

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