Add ‘Target Marathon’ to your Texas travel list this year

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“Target Marathon” in 2016. (Photo contributed by Eric Webb)

The famous “Prada Marfa” art installation has attracted tourists to West Texas for years but it’s not the only fake box shop to see in the Texas desert.

Austin American-Statesman social media editor Eric Webb visited "Target Marathon" on a trip to West Texas in 2016. He cautioned that there was a beehive inside the room when he visited. (Photo contributed by Eric Webb)

Austin American-Statesman social media editor Eric Webb visited “Target Marathon” on a trip to West Texas in 2016. He cautioned that there was a beehive inside the room when he visited. (Photo contributed by Eric Webb)

An abandoned building received a makeover more than a year ago when the Target bullseye and name were installed on its exterior.

Located halfway between Alpine and Marathon along U.S. Highway 90, the building sits alongside a railroad track running through a valley flanked by mountains.

The “Target Marathon” makes for a quirky photo-op stop if you’re heading to Big Bend National Park.

An image of the building recently circulated on social media via the “Texas Humor” accounts.

One user commented with her own photo and warned others about nearby snakes at the site.

Here’s a closer look at the building.

Sadly, if you’re looking for an actual Target store, prepare for a long drive. The closest location is more than two hours northeast in Odessa.

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