Purveyor of snazzy outfits ModCloth has come to Austin before on its Modcloth IRL tour, but instead of a pop-up shop, we’re getting the brand’s first permanent storefront.
The new store opens Nov. 12 on Second Street, according to CultureMap Austin.
“Austin’s style is quirky and a bit retro, but still of-the-moment and centered on creating new trends … it’s very congruent with our styling POV,” CultureMap quotes ModCloth CEO Matt Kaness as saying in a press release. “It’s no surprise that Austin is one of our top online markets and that the local ModCloth community there made our earlier pop-up a huge success, voting resoundingly ‘Yes!’ for us to come back.”
The vintage-inspired women’s clothing brand has come through Austin before, but only temporarily. The pop-up shop in Austin stayed on Second Street from April 8 to May 30, and was ModCloth’s first stop. Apparently ModCloth loved us so much it wants to stay forever. The new store will feature their signature styles as well as their bridal line. Customers can also book an appointment with a ModStylist to help them choose the right fit.