The sight of Whataburger’s “Flying W” logo has been known to lasso in a lot of late-night fast food patrons, but the Texas burger chain is now wondering if their logo might be in danger.
The San Antonio Express-News confirmed Friday that the wonderful burger chain has met with DC Comics and is currently engaged in a “friendly trademark discussion” about Wonder Woman’s new logo, which bears a bit of a resemblance to the orange “Flying W.”
“Contrary to some suggestions, Whataburger is not at war with Wonder Woman over her newly redesigned logo. In fact, Whataburger supports superheroes like Wonder Woman and her friends in the Justice League,” a Whataburger company spokesperson wrote in a statement to Chron.com. “Truth be told, Whataburger’s own superhero – Whataguy – would love to team up with Wonder Woman and her friends sometime to battle evil together.”
But which logo came first? Whataburger’s current logo was trademarked in 1972, while Wonder Woman’s stacked W logo was trademarked in 1985. The character of Wonder Woman has been around since her first appearance in Dec. 1941.
At first, the Amazon Warrior’s trademark bore some resemblance to Whataburger’s logo, but if there ever was any creative dispute, Whataburger had little reason to worry. Wonder Woman’s logo was registered for the comic book industry, and not for the beverage or restaurant service industries.
However, with April’s “Batman v. Superman: Dawn of Justice” and 2017’s “Wonder Woman” and “Justice League” films, where Gal Gadot plays the superhero with the lasso of truth, the Wonder Woman logo will become much more visible.
“Wonder Woman’s stacked W logo has both made it appear more similar to Whataburger’s long-standing Flying W trademark and has been accompanied by nine new trademark applications, covering a much more substantial list of goods and services than just comic books, including a variety of food and beverage products,” the spokesperson wrote to the San Antonio Express-News.
Legal action hasn’t been taken by either party yet, and the proceedings seem fairly amicable. But does this mean that we might see Whataburger/Wonder Woman tie-ins in the future? Will a scene of the “Wonder Woman” film take place at a Whataburger? Will the Justice League regroup and plan their next move over Honey Butter Chicken Biscuits? We can only hope.