UPDATE, 10:10 a.m. Friday, Aug. 19: Apple Music’s Twitter account confirmed last night that the streaming service is hosting a new visual album from Frank Ocean, titled “Endless.”
According to Rolling Stone, “Endless” is not the proper follow-up album to “Channel Orange,” but a different project altogether. The music magazine has also confirmed that “Boys Don’t Cry” will be released this weekend, but under a different title.
“Endless” can be streamed on Apple Music here.
As is the case with any news about Frank Ocean, the Internet got as emotional as Ocean does on some of his songs:
Some were angry that the visual album didn’t live up to expectations,a nd others were just hoping it wasn’t good to rile up fans.
We’ll see what happens when the “real album” supposedly drops this weekend.
UPDATE, 12:15 p.m. Monday, Aug. 8: Still no new Frank Ocean album, but there are now rumors that “Boys Don’t Cry” will be released Nov. 13, 2016, as evidenced by the library “due date” card image on Ocean’s website. Who knows.
UPDATE, 7:35 a.m. Saturday, Aug. 6: Still no new Frank Ocean album.
Friday, Aug. 5:
It’s Friday, August 5, 2016, and the Internet is mad at Frank Ocean again.
Why? First, some context.
Three years ago, R&B artist/riddle wrapped in a mystery inside an enigma Frank Ocean announced that he had started work on his third album.
Fans were ecstatic about the news, seeing as his shot to fame after the success of his first mixtape “nostalgia, ULTRA.” combined with the six Grammy nominations and one win for his 2012 album “Channel Orange” indicated a star on the rise reminiscent of Sam Cooke.
But then came the wait.
In April 2014, Ocean said he was close to finishing the album.
On November 29, 2014, he released a snippet of a song on his Tumblr page, supposedly from the new project, called “Memrise.”
On April 6, 2015, Ocean took to Tumblr again, seemingly revealing the album’s title and marketing strategy of releasing magazine issues as part of the project.
“I got two versions. I got twooo versions… #ISSUE1 #ALBUM3 #JULY2015 #BOYSDONTCRY,” Ocean posted.
Then, on July 2, 2016, Ocean updated his website with this image, seemingly teasing a release date for “Boys Don’t Cry” within the next month:
And…you guessed it, still no album at the end of July, either.
But then fans got a break on August 1, when a live-streamed video on his website appeared, hosted by Apple Music and featuring the Apple Music logo. The mysterious video showed a pair of workbenches in a large empty room, with Ocean making brief appearances.
In an interview that same day with the New York Times, a “person with knowledge of the release plans” confirmed to the newspaper that “Boys Don’t Cry” is indeed the album title, and that it would be released on Aug. 5, exclusively through Apple Music for two weeks, after which the album would be put into wide release.
Well, as of this publication date, late in the afternoon in the Central time zone, we’re still not hearing any new Frank Ocean tunes.
And since midnight, the Internet has been coping the only way it can— with snarky memes and jokes.
The memes and Twitter trends that come out every time a release date is announced, then delayed, then announced again, for “Boys Don’t Cry” are art pieces worthy of albums themselves. It starts to make you wonder if Ocean isn’t doing this on purpose in order to collect all the memes and hashtags for album art or something.
Every time “Boys Don’t Cry” gets delayed, as with any traumatic event, it follows the same “five stages of grief” pattern, as seen by Twitter users below.
Step 1: Denial
Some users took comfort in the fact that Ocean lives in the Pacific time zone, which is why the album wasn’t appearing in Apple Music’s library right at midnight for many East Coast and Central time zone fans.
Step 2: Anger
Then, some Internet tricksters started to tweet out fake album links, like the following two, which link to albums from Orlando Brown and Vanessa Carlton, respectively.
Step 3: Bargaining
Step 4: Depression
Finally, Step 5: Acceptance
Who knows, there’s still hours to go until 11:59 p.m. But if history tells us anything, there’s going to be a lot of crying tonight over an unreleased album.